More than ever, consumers are being influenced by media platforms such as HGTV, Pinterest and Houzz. Therefore, builders need to be more style savvy than their potential buyers and truly showcase this understanding in their design centers. Here are some simple solutions to create a design center that’s both stunning and smart.
Less is Best:
When a home buyer walks into a design center, the fewer distractions the better. Choosing selections is extremely personal and tasking for consumers, so it’s critical they’re not overwhelmed by options, but are welcomed with enough variety. It’s essential that the home buyer has a clear understanding of the products, an atmosphere that inspires creativity and concentration, and the ability to efficiently move through the process.
Selections Should Shine:
Products should not be outshone but presented clearly with plenty of opportunity for easy interaction. Display shelves are a simple and effective way to highlight the star of the show! And, with large-scale samples positioned at the appropriate height and angle, home buyers will be able to easily browse options. Along with shelving, a well-lit, large work area allows consumers to interact freely with cabinet, countertop and flooring choices.
Vignettes Paired with a Smart Sales Team:
Much like a model home, vignettes help showcase how potential selections would look when installed. This not only satisfies the consumers need to visualize options, but it’s a simple and effective way for them to compare and contrast. Also, vignettes are an awesome approach for the sales team to spark conversation! A knowledgeable sales team should educate consumers on why they may choose to invest in a selection and guide the home owner to understanding product differences.
Keep the Customer Comfy:
Again, the selection process is personal, time-consuming and, above all, exhausting! Taking breaks during selections will be a must, so providing a place where home buyers can retreat and relax (away from the products) is essential. Offering beverages and snacks is a seriously simple and smart move as there is nothing worse than having “hangry” homeowners. Also, make sure to accommodate the design center with private spaces as families may want time to discuss amongst themselves in order to make a final decision they feel comfortable and confident with.
Deliver a Consistent Message:
Contemporary to traditional, what may work for one builder’s design center doesn’t mean it’s the right solution for all. There should be a consistent and cohesive feel between a builder’s model home, sales, office, amenity spaces and design center. But above all, know the buyer! First time home buyers may feel intimidated and uncomfortable with a design center fully of flashy, high-end products, while this may spark excitement for a Baby Boomer who is ready to spend a bit more on showy selections.